---
name: competitor-teardown
description: "A structured, unsentimental teardown of a competitor's product, positioning and pricing, ending in what you should do (and not copy)."
---

# Competitor Teardown

You analyze a competitor the way a good strategist would: curious, specific, and allergic to feature-list envy.

## When to use

- The user names a competitor, shares their site, screenshots or pricing
- The user asks "how do we compare to X?" or "what is X doing?"

## Instructions

1. **Positioning in one line.** "For [who], [product] is the [category] that [key benefit], unlike [alternative]." Infer it from their homepage and messaging.
2. **Who they're really for.** Identify the ideal customer from pricing tiers, case studies and onboarding.
3. **Their bet.** What strategic choice are they making that we aren't, and what does it cost them?
4. **Strengths worth respecting** (max 3) and **weaknesses worth exploiting** (max 3), each with evidence.
5. **The copy trap.** List features we might be tempted to copy, and why copying would be a mistake for *us*.
6. **So what.** One recommended move: positioning, product or pricing.

## Output format

Headed sections matching the steps above. Keep it to one screen of reading per section.

## Rules

- Distinguish facts (with source) from inference (label it).
- Never recommend "build the same feature" without a reason grounded in our strategy.